McMichael Group, LLC</a>

New Media Technology

Marketing document secured $2M.
Crafted a marketing package (business use case, supporting financials, and marketing brief) that highlighted the value of the product line and services. Enhanced potential investor understanding; led to additional $2 million in second round funding.

"Spectacular achievement is always preceded by spectacular preparation."

- Robert H. Schuller

New Media Technology

Strate­gic Mar­ket­ing: Pro­duc­tiv­ity Soft­ware Devel­op­ment Firm

“… we needed help that was both busi­ness and tech­ni­cally savvy, would hit the ground run­ning, and pro­vide a cus­tomized solu­tion for our real-business need. For us, TMG was an obvi­ous choice. We had past pos­i­tive expe­ri­ences with the founder, Don, and first­hand knowl­edge of the work he did while at Viacom’s Show­time Networks.

Our con­fi­dence in Don was not mis­placed. Their under­stand­ing of tech­nol­ogy and its prac­ti­cal appli­ca­tion in busi­ness let them step-in and develop exactly what was needed with­out dis­rup­tion to our daily oper­a­tion. The strate­gic mar­ket­ing pack­age they deliv­ered not only illus­trated prod­uct appli­ca­tion but was also a clear con­cise expla­na­tion of our prod­ucts and ser­vices. It allowed poten­tial investors, and cus­tomers, to not only under­stand the ser­vice but also see the value and scale of the business.

Our entire orga­ni­za­tion was very pleased with the out­come. Don demon­strated a deep under­stand­ing of our busi­ness and met our demand­ing time-to-completion need. He was able to move from a need to a busi­ness real­ity with insight and effi­ciency, more than deliv­er­ing on our expectations.”

Charles D. Smith, Jr.
Chairman/CEO
New Media Tech­nol­ogy, Inc.


Busi­ness Chal­lenge: Needed a Key Mar­ket­ing Doc­u­ment in a Hurry
While in the midst of nego­ti­at­ing for addi­tional fund­ing it became clear to New Media Tech­nol­ogy that poten­tial investors were hav­ing dif­fi­culty pic­tur­ing the value of the busi­ness propo­si­tion. In order to soothe these con­cerns a busi­ness use case with sup­port­ing finan­cials had to be crafted. And, accom­plished in a hurry with­out fur­ther stretch­ing an already over bur­dened staff.

How I Helped: Cre­ate Strate­gic Con­cept Paper
Uti­liz­ing my deep under­stand­ing of tech­nol­ogy and its prac­ti­cal appli­ca­tion in the Media envi­ron­ment I crafted a strate­gic mar­ket­ing pack­age (busi­ness use case, sup­port­ing finan­cials, and mar­ket­ing brief) that suc­cess­fully con­veyed how a cus­tomer would use the prod­uct and what sav­ings would be achieved.

Results:
Enhanced poten­tial investor under­stand­ing; led to addi­tional $2 mil­lion in sec­ond round funding.