McMichael Group

The key to a suc­cess­ful new ven­ture is to build it fast and sim­ple, cus­tomer will show you where to develop further.

Do you feel that your busi­ness is only mak­ing a frac­tion of its potential?

If so, I may be able to help.

My name is Don­ald McMichael, and I help busi­ness lead­ers uncover strate­gic oppor­tu­ni­ties and achieve results that really matter.

If you are like most busi­ness lead­ers, you want to improve your top and bot­tom line results, but you feel that tra­di­tional busi­ness devel­op­ment efforts aren’t deliv­er­ing on their promise. Do these con­cerns sound familiar?

  • Why do we lack a con­sis­tent and sta­ble stream of clients?
  • Do our tar­geted prospects know and under­stand our value proposition?
  • How are we going to make the num­bers this year?

Bot­tom line improve­ment shouldn’t be elusive.

Grow­ing your busi­ness should be just as easy as fun as per­form­ing your ser­vices. Pic­ture your ini­tia­tives result­ing in prospec­tive clients invit­ing you into their inner sanc­tum ready to work with you. Sound impos­si­ble? It’s not.

Insight Mat­ters.

  • View your busi­ness from the per­spec­tive of the buyer — a “what they desire” mind­set — as opposed to the usual “what we do” approach.
  • Develop a solu­tion, mes­sage and sys­tem that fit their needs, sit­u­a­tion, and decision-making process.
  • Peo­ple buy rela­tion­ships; a con­sis­tent, proac­tive, and well-targeted busi­ness devel­op­ment pro­gram helps breed familiarity.

What this means to you.

Your busi­ness — and its chal­lenges — is unique. I’ll share the know-how. Work­ing together we will diag­nose your sit­u­a­tion, iden­tify your most impor­tant chal­lenges, and imple­ment the right tech­niques to get things mov­ing. As a result you’ll gain:

  • Clar­ity
  • Account­abil­ity.
  • Improved con­sis­tency and fewer surprises.

Imag­ine a sim­ple, repeat­able process that helps you.…

  • Focus on what’s really important.
  • Be com­fort­able with say­ing “no”.
  • Quickly realign and refo­cus after unex­pected changes.

End result — sus­tain­able growth while increas­ing prof­its and cash flow.