Case Study: Marketing Package


… we needed help that was both busi­ness and tech­ni­cally savvy, would hit the ground run­ning, and pro­vide a cus­tomized solu­tion for our real-business need. For us, TMG was an obvi­ous choice. We had past pos­i­tive expe­ri­ences with the founder, Don, and first­hand knowl­edge of the work he did while at Viacom’s Show­time Net­works. Our con­fi­dence in Don was not mis­placed. Their under­stand­ing of tech­nol­ogy and its prac­ti­cal appli­ca­tion in busi­ness let them step-in and develop exactly what was needed with­out dis­rup­tion to our daily oper­a­tion. The strate­gic mar­ket­ing pack­age they deliv­ered not only illus­trated prod­uct appli­ca­tion but was also a clear con­cise expla­na­tion of our prod­ucts and ser­vices. It allowed poten­tial investors, and cus­tomers, to not only under­stand the ser­vice but also see the value and scale of the busi­ness. Our entire orga­ni­za­tion was very pleased with the out­come. Don demon­strated a deep under­stand­ing of our busi­ness and met our demand­ing time-to-completion need. He was able to move from a need to a busi­ness real­ity with insight and effi­ciency, more than deliv­er­ing on our expec­ta­tions.  - Charles D. Smith, Jr.

Chal­lenge: A pro­duc­tiv­ity soft­ware devel­op­ment firm needed a key mar­ket­ing doc­u­ment in a hurry. While in the midst of nego­ti­at­ing for addi­tional fund­ing it became clear that poten­tial investors were hav­ing dif­fi­culty pic­tur­ing the value of the busi­ness propo­si­tion. In order to soothe these con­cerns a busi­ness use case with sup­port­ing finan­cials had to be crafted. And, accom­plished in a hurry with­out fur­ther stretch­ing an already over bur­dened staff.

Action: Uti­liz­ing my deep under­stand­ing of tech­nol­ogy and its prac­ti­cal appli­ca­tion to craft a strate­gic mar­ket­ing pack­age (busi­ness use case, sup­port­ing finan­cials, and mar­ket­ing brief) that suc­cess­fully con­veyed how a cus­tomer would use the prod­uct and what sav­ings would be achieved.

Result: Enhanced poten­tial investor under­stand­ing and eased lin­ger­ing con­cerns directly con­tribut­ing to the swift clos­ing of sec­ond round funding.