FIT
This page was crafted for the specific purpose of sharing selected articles with my FIT students. Clicking on the links below will download a pdf version of the selected document.
Course Syllabus and Lecture Notes:
- Course Syllabus - Monday 8:00 - 11:00 am
- Course Syllabus - Tues/Thurs 5:10 - 6:25 pm
- BE 261 Lecture Notes
Selected Articles:
- An Introduction to Business Plans -
- Business Structure Basics
- Which Legal Form is Best for Your Business
- The Corporate Form Menu
- Can You Get There From Here?
- Segment the Target Market in Your Business Plan
- The Positioning Statement: Why to have one before you start communication
- Gathering Competitive Intelligence
- Defining Sales & Marketing
- Writing a Simple Marketing Plan
- The 12 Tenets of Social Media Marketing
- Four Low-Cost Web Marketing Strategies
- Marketing to MySpace Generation Part 1 of 2
- Marketing to MySpace Generation Part 2 of 2
- Making It All Add Up: The Financial Section of a Business Plan
