Do you see Pop-Up Strategic Alliances in your future?

To some of us when we hear the word pop-up our mind imme­di­ately pulls up a pic­ture of children’s books, frozen treats, or being inter­rupted while surf­ing online for by com­pletely unin­ter­est­ing pro­mo­tion. Well, you might just have to reboot your think­ing, espe­cially if you’re look­ing to lever­age unique strate­gic part­ner­ship opportunities.

In NYC the Gap and the fit­ness chain Crunch have teamed-up to devel­oped a pop-up store deemed the Fit­ness Lab. The focus of this one month alliance is to pro­mote the Gap­body Sport col­lec­tion and Crunch’s train­ing ser­vices. You can read the orig­i­nal post that brought this to my on Spring­wise at http://springwise.com/retail/gapfitnesslab/

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