Digital Media: Cross-Platform

April 17, 2010

For those, like myself, that weren’t at MIP 2010 take heart. Just like the past few years there was a lot of buzz sur­round­ing the speed at which tech­nol­ogy is forc­ing exist­ing busi­ness mod­els into irrel­e­vancy while open­ing the door for new experiences.
The the MIP Dig­i­tal Wrap-Up Ses­sion, see video here, was deliv­ered by Gavin McGarry. In the video he does an out­stand­ing job of tying together the strands of online, mobile and social media inno­va­tion in the con­text of here and now. Key take­aways are:
  • Data Min­ing: rev­enue reports by chan­nel often pro­duce sur­pris­ing results
  • Micro-payments: sig­nif­i­cant in 2011; Face­book Credit to ease use of buy­ing things
  • HTML 5: incor­po­rates video into html; it’s sim­ple cod­ing will fuel an explo­sion of web based video
  • Twit­ter: enough said
  • Seman­tic Web: blue­print to a new way of col­lab­o­rat­ing online… the next dis­rup­tive wave
  • Cre­ative Com­mons: the way for­ward for con­tent businesses
Clearly, espe­cially when dis­cussing con­tent, there is no rea­son to seg­ment the world into off-line, online and mobile. Holis­tic busi­ness model impli­ca­tions, how­ever, are a dis­cus­sion for another arti­cle or post.

Posted via email from donaldmcmichael’s pos­ter­ous

Posted by Donald McMichael | Filed Under Blog 

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  1. Tweets that mention Digital Media: Cross-Platform : McMichael Group, LLC -- Topsy.com on April 28th, 2010 3:04 am

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