Design…Left Brain Style

Can you mea­sure the value of a busi­ness’ design com­pe­tency? Dr. Peter Zec and Burkhard Jacob believe that one can. They pro­vide a unique per­spec­tive for look­ing at design and busi­ness. It’s a good thing too. With the increas­ing neces­sity to con­tin­u­ously inno­vate busi­ness leader need to arm them­selves with tools and processes that allow them to bet­ter under­stand these risk/reward pro­files. Read about this at red­dot online.