Cross-platform media business model steps to the front

Check­out this arti­cle from paid­Con­tent.. http://cnt.to/k9A

“We’re try­ing to show how dig­i­tal and other plat­forms, our mag­a­zines, our TV pro­gram­ming, all revolves around close inter­ac­tion with our audi­ence, and how dig­i­tal is cen­tral to that”,

Janet Balis, MSLO EVP of Media Sales & Marketing

Janet Balis echos the key point of a com­ment the I made ear­lier today regard­ing this arti­cle form Mitch Joel con­cern­ing the pub­lic buzz around how dig­i­tal tech­nolo­gies will kill exit­ing media forms. The Six Pix­els of Sep­a­ra­tion post focus on the print industry’s ‘Power of Print’ campaign.

My com­ment was,

It’s all about the expe­ri­ence and as we all know expe­ri­ence — along with value — is com­prised of many sub­jec­tive com­po­nents.

I have the priv­i­lege of being an adjunct at a New York City uni­ver­sity teach­ing new ven­ture devel­op­ment. I am con­sis­tently amazed at the num­ber of young peo­ple who look to pro­duce inno­v­a­tive expe­ri­ences within well estab­lished sta­ble indus­tries. The key point of the video and com­ments above is that peo­ple will adopt the mix of forms to best suit their indi­vid­ual pref­er­ences. As a tail end Baby Boomer I want to be able to sort my infor­ma­tion elec­tron­i­cally then deter­mine what is my pre­ferred source based on fac­tors like con­tent length, loca­tion (home/work/commute), etc.

I love to retool busi­ness mod­els so I’m in the space and look­ing for­ward to the fun.”

What do you think?

Posted via web from donaldmcmichael’s pos­ter­ous