Is it Time for Business Models to Reboot?

March 24, 2010 | Comments Off

Would you be will­ing to blow-up your suc­cess­ful busi­ness for the oppor­tu­nity for it to sur­vive. Mitch Joel thinks that many busi­nesses need to pull a Her­nan Cortes (Span­ish con­quis­ta­dor who led an expe­di­tion that caused the fall of the Aztec Empire) and force new busi­ness mod­els by elim­i­nat­ing the abil­ity to return to sta­tus quo. The envi­ron­ment in which busi­ness oper­ate has, is, and is going to change. Check­out his blog post “CTRL-ALT-DEL — It’s Time For A Busi­ness Reboot”  at http://bit.ly/cLlJvY+

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Top 5 Insights From Mobile Upfront 2010

March 22, 2010 | Comments Off

I had the plea­sure last week of being able to attend the 2010 Mobile Upfront Con­fer­ence. Yes, most of the panel dia­log was around adver­tis­ing but I have two very sound rea­sons for being inter­ested not only in the space but also in the insights of those in the interactive/digital media world that focus on mobile.

1)  Pro­jected smart­phone — should really read smart appli­ance — dom­i­nance.
2)  Mobile is grow­ing not only in size but also in plat­form importance.

I’m sure that there are other jus­ti­fi­ca­tions based on dif­fer­ent per­spec­tives, the above are just mine. If you are inter­ested in this space and haven’t yet read Mor­gan Stanley’s Mobile Inter­net Report I rec­om­mend that you make the time to do so. I should also make it clear that I hold the right to change my ratio­nale at any given point. This is an indus­try that is rapidly chang­ing due to both tech­no­log­i­cal and con­sump­tion changes.

Here are the top 5 insights from the 2010 Mobile Upfront Conference.

It’s Per­sonal
As we move into 4G the small screen will become the first screen. Mil­len­ni­als are will­ing to give up TV first when grounded… cell phone is last because its so personal.

Expec­ta­tions are High
Inter­ac­tiv­ity, mostly lis­ten­ing to the mar­ket, is a must. Con­sumers have set the expec­ta­tion of treat­ment bar much higher for mobile than any other media because it is such a per­sonal medium.

It’s Not Cat­e­gory Spe­cific
Mobile is much more than cell­phones. Think con­nected devices like, con­sumer elec­tron­ics (in-car devices, pic­ture frames,…) , com­put­ing devices (ipads, …), and mon­i­tor­ing devices (pets, med­ical records,…)

It’s Still Early
Apps have their place and role but in the greater scheme mobile (WAP) sites will be dom­i­nate because they reach a sig­nif­i­cantly greater audi­ence, are not plat­form spe­cific, and are closer to hav­ing com­mon standards.

It’s a Game Changer
The most effec­tive way to reach those who don’t have or can’t afford wired broad­band access in the home.





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It’s All About Access

March 19, 2010 | Comments Off

Check out this SlideShare pre­sen­ta­tion by James McQuivey of For­rester. Does a good job of high­light­ing how the mar­ket has shifted from pay­ing directly for con­tent to pay­ing for access to con­tent. Another data point in the evolv­ing pic­ture of how con­sumers now what to play a role in con­tent cura­tion.  http://slidesha.re/chPrfs

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ADMS Conversation: “Next New Media”

March 12, 2010 | Comments Off

The Abu Dhabi Media Sum­mit was a three day event focused on bring­ing together top media play­ers and their coun­ter­parts to dis­cuss the future of the Media Indus­try. This ses­sion was focused on how band­width and mobile devices are rewrit­ing the rules. In par­tic­u­lar what are the next busi­ness mod­els? The panel included:

*  Tim Arm­strong, Chair­man & CEOAOL
*  Dr. Kai-Fu Lee, Chair­man & CEO, Inno­va­tion Works
*  Jon Miller, Chair­man & CEO, Dig­i­tal Media Group, News Corporation

Key Points 

Tim Arm­strong: The ques­tion on the table is how do you take the qual­ity of con­tent, qual­ity of media and mix it together with the speed and dis­tri­b­u­tion? The con­tent model is a huge oppor­tu­nity. In AOL’s opin­ion $10 to $20 bil­lion of brand spend­ing (adver­tis­ing / pro­mo­tion) needs to shift in the direc­tion of higher qual­ity con­tent vehicles.

Jon Miller: One is start­ing to see the rise of pre­mium [high qual­ity pro­duc­tion] con­tent on the web. The key to sus­tain­ing this trend is the eco­nom­ics… the abil­ity of con­tent pro­duc­ers to develop multi-stream rev­enue models.

Dr. Kai-Fu Lee: Con­tent, not just media, busi­ness mod­els must lever­age the three core strengths of the Internet.
tar­get­ing poten­tial for advertising
mea­sur­ing con­sumer actions that are deemed valuable
con­sol­i­dat­ing the mar­ket­ing and sales channel 

Watch the recorded ses­sion. http://bit.ly/dtZlxp

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Design…Left Brain Style

March 12, 2010 | Comments Off

Can you mea­sure the value of a busi­ness’ design com­pe­tency? Dr. Peter Zec and Burkhard Jacob believe that one can. They pro­vide a unique per­spec­tive for look­ing at design and busi­ness. It’s a good thing too. With the increas­ing neces­sity to con­tin­u­ously inno­vate busi­ness leader need to arm them­selves with tools and processes that allow them to bet­ter under­stand these risk/reward pro­files. Read about this at red­dot online.

Good design is good business.
 – Thomas J. Wat­son Jr., For­mer Pres­i­dent IBM 

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